New Under Armour Curry 6 Honors Bay Area Car Culture

10 shares, 843 points


Steph Curry has learned a lot during his decade in the Bay Area. Removed from all his accomplishments on the court, Curry has been enriched by the Oaktown lifestyle he now inhabits. Among the most prominent is the city’s car culture, which dates back to the eighties through events known locally as “sideshows.”

Under Armour Curry 6 "Oakland Sideshow"
Under Armour Curry 6 “Oakland Sideshow”

Typically they take place in mall parking lots, where a bevy of adoring cars get together to create community surrounding people and music. The city’s hip hop culture was also growing when sideshows begin to bubble, converging and ultimately cultivating the scene that beckons in the Bay Area today.

Curry honors the scene with his Under Armour 6 “Oakland Sideshow” edition which leans into the culture with color and specificity.

“I was determined to bring my love of cars and pay homage to the ‘Sideshow’ culture here – the spectacle that it is – that’s all Oakland,” said Curry in a press release. “I wanted to bring that story to life and pay respects to the car lovers out there.”

The Under Armour Curry 6 “Oakland Sideshow” will be available on March 1 at, select UA Brand Houses, and at select retail partners for $130. The shoe will release alongside a matching Stance sock.

Limited pairs of the new colorway will be available beginning today, February 22, at the SC30 x Oakland pop up shop located at 472 9th Street in downtown Oakland. The pop-up is open 12-7pm PT Friday through Sunday and during the Warriors’ home game days.

Under Armour Curry 6 "Oakland Sideshow"
Under Armour Curry 6 “Oakland Sideshow”
Under Armour Curry 6 "Oakland Sideshow"
Under Armour Curry 6 “Oakland Sideshow”
Under Armour Curry 6 “Oakland Sideshow”


Source link

Like it? Share with your friends!

10 shares, 843 points
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Voting to make decisions or determine opinions
Formatted Text with Embeds and Visuals
The Classic Internet Listicles
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Upload your own images to make custom memes
Youtube, Vimeo or Vine Embeds
Soundcloud or Mixcloud Embeds
Photo or GIF
GIF format